Brand partnership celebration| Concept | Environment | Entertainment
Basel – Switzerland
Our challenge was to create a unique event celebrations the artistry of the watchmaker with the world’s preeminent Art, fair organisation.
To mark Audemars Piguet’s Partnership with Art Basel’s Swiss show, we were challenged to create an arty and festive party for 400 people.
Inspired by the brands story of the landscape of Le Brassus, we imagined a reinterpretation of a wooded forest, using abstraction and natural materials.
Art was translated not just in the form of the environment, but also in the Performance. C2C provided their own unique art show for the gathered crowd.