Chivas - Propaganda Live
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DATE
May 2015

CLIENT
Chivas

SERVICES
Event concept & production | Media & Public Relations

PLACE
Geneva – Switzerland

Objectives:

– Build a relationship with a 25-45 year old men with a strong purchasing power.
– Excite and personalize the relationship through engagement.
– Create a sense of belonging through creating a tribe.

Proposal:

– Establish a “Gentlemans Club” linked to Chivas.
– Create an extraordinary event for the target group.
– Collaborate with other value-matching brands to offer activities and souvenirs at the event.
– Establish a “Gentlemans Club” linked to Chivas.
– Generate strong PR
– Create and produce the Save the date and invitation – including the visual identity of the event

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Results: 

– The event was a success generating press,
– 106 atendees – With an RSVP rate of 80.
– Outstanding press mentions.
– Creation of the Gentleman’s Club with social media with over 100 mentions.
– A strong relationship building event enabling selected attendees to engrave and personalize bottles.

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