Harry Winston - Propaganda Live
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DATE
2010

CLIENT
Harry Winston

SERVICES
Celebration | Strategy | Direction | Guidelines | Entertainment

PLACE
Geneva – Switzerland

A celebration of the 10th birthday of the Opus project in the presence of the 10 creators. A setting that included the Opus pieces and the Harry Winston brand, ensuring the delicate balance of the promotion of the Opus pieces and the brand. Create an interactive concept.

Our concept was all about luxury. A journey that transported guests into this magic world of the stars. A journey of discovery and expectation. A celebration of the history and futuristic vision of Harry Winston Timepieces. A unique choreographed event, conceived as a performance from the beginning to the end.

A rich emotional experience, a “wedding of contrast” between energy and elegance, immediate joy and a moment to keep forever. A moment to walk the ‘red carpet’ and live the dream.

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TOUR OF THE MANUFACTURE

Guests were guided through the building on a tour of the main manufacturing areas, which had been transformed into a long gallery featuring the history, collection and inspirations behind this luxury legend.

The tour provided guests with an opportunity to wear if only for a brief moment, examples of the houses jewellery in the room of the stars, this moment was captured and guests were presented with a lasting memory.

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Guests dined in the reception area, transformed into a New York theme, completed with 3.5 meter chandellier especially made and installed by us. Once seated they were captivatited by 10 videos featuring each one of the Opus watchmakers, recounting both their inspiration and thoughts on the collaboration with the brand.

Following the dinner, guests were invited outside to a lounge area, that staged a human fire show. Each of the timpieces were displayed, it was the first time that all 10 watches had been assembled together at the same time.

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