La Montre Hermès Baselworld 2014 - Propaganda Live
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DATE
March 2014

CLIENT
Hermès

SERVICES
International press event | Strategy | Direction | Production

PLACE
Basel – Switzerland

La Montre Hermès requested us to create an event exploring the language of illusion. Taking place during the Baselworld exhibition, the idea was to create an attractive, international press event, in an industrial area of Basel.

For this special occasion, Propaganda LIVE produced a tailor-made event playing with a universe of illusions across three floors.
Have you ever been in an entirely black room wondering what happened to the decorations? Well, this is exactly how we impressed our visitors! Indeed, by looking through a mirror they saw themselves in a cosy place. A universe where stairs aren’t the way you know them and flying watches exist.

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