Perrier-Jouët — Design Miami - Propaganda Live
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DATE
May 2016

CLIENT
Perrier-Jouët

SERVICES
Event Concept & Production| Strategy | Direction | Production | Communication | Entertainment | Media Relations

PLACE
Basel – Switzerland

As part of International Design Miami in Basel, Switzerland, we were pleased to organize an exclusive event, during which Maison Perrier Jouët unveiled for the first time in Europe, their latest project with Mischer’Taxler: the “Mobile Curiosity Cloud”.

Propaganda Live delivered an exclusive event, held at the Design Miami, Basel before continuing to a dinner at the Vitra Museum in the company of Hervé Deschamps, Cellar Master at Perrier-Jouët and Viennese design duo Mischer’Traxler. The designers gave free rein to their imagination by offering an inspired version of the “Curiosity Cloud”. Conceived so as to pay tribute to Spring and celebrate nature in motion, this work offered a unique taste sensation and highlighted the sophistiction of the cuvée Perrier-Jouët Belle Epoque 2007.

 Propaganda Live provided expertise in the overall event production, including Press Relation and Social Media management, communication tools, such as invitations, entertainement organisation and direction.

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