Swiss Red Cross
Charity Ball | Strategy | Direction | Production | Entertainment | Media Relations
Geneva – Switzerland
In honor of the 150th anniversary of the Swiss Red-Cross, we were pleased to organize the Ball of the annual Swiss Red-Cross for the second time. A glamorous fundraising celebration conceived as an opportunity to generate donations to support the Swiss Red Cross health programs around the world with a special focus on mother and child project.
Propaganda Live delivered a unique event, staged at the Espace Hippomène in Geneva. The venue was transformed and conceived so as to showcase the 150th years history of the Swiss Red Cross, inviting attendees to travel in time and explore the heritage and discover today’s main challenges of the charity foundation.
Propaganda Live provided expertise in the overall project production, including Press Relation and Social Media management, communication tools, such as invitations and catalogues management, entertainement organisation and direction.
The 14th edition of the Swiss Red Cross Bal was a tremendous success, raising over that 655’000 CHF.