Tag Heuer Baselworld - Propaganda Live
Tag Heuer Baselworld
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March 2014

Tag Heuer

Event concept and production

Basel – Switzerland

Tag Heuer challenged us to create an emotional story to elevate the avant-garde manufacturing heritage and innovation of the brand.
The story was intended to be communicated across all channels for a use globally.

Propaganda LIVE helped TAG Heuer to tell its story of avant-garde manufacturing by creating a universe where  art, men, machine and movement are at one with humour, luxury and audacity.

In theory manufacturing is not art

Our team developed a positioning statement supporting logo, visual style, tone of voice and environment that would have the ability to bring the experience to life.

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Soirée Tag Heuer 2014
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