Event concept and production
Basel – Switzerland
Tag Heuer challenged us to create an emotional story to elevate the avant-garde manufacturing heritage and innovation of the brand.
The story was intended to be communicated across all channels for a use globally.
Propaganda LIVE helped TAG Heuer to tell its story of avant-garde manufacturing by creating a universe where art, men, machine and movement are at one with humour, luxury and audacity.
In theory manufacturing is not art
Our team developed a positioning statement supporting logo, visual style, tone of voice and environment that would have the ability to bring the experience to life.