Tiffany & Co.
Boutique Opening | Strategy | Media Relations | Public Relations | Logistics | Entertainment
Geneva – Switzerland
To launch their first boutique in Geneva, Tiffany & Co. has mandated us for the media relations in the french part of Switzerland and the production of a great event.
Tiffany & Co’s goal is to be recognized as the finest jeweler and the first source for diamond engagement and bridal jewelry in Europe.
They would like to increase brand awareness and reach through communicating it’s rich heritage and legacy of design, quality craftsmanship and New York glamour.
To celebrate the opening of the Tiffany & Co. store, Propaganda LIVE manage public and media relations, create and produce two events: the “Breakfast at Tiffany’” designated for press and a gala evening for the Geneva influencers.
Propaganda LIVE invited VIPs, socialites and politicians to a store viewing prior to the gala celebratory event.
We created a breath-taking strong visual connection to Tiffany & Co. through applying the Tiffany blue details across all touchpoints including the iconic blue box both inside and outside of the event.
Through negotiations with local authorities we secured a unique premium location, offering maximum visibility and a truly on-brand experience.
Breakfast at Tiffany
The event generated strong word-of-mouth locally through the gigantic eye-catching blue box entrance, the spectacular location and extensive positive press coverage.
Over 650 local VIPs attended, establishing strong awareness and chatter around the Tiffany & Co. brand and boutique locally. Moreover the event generated substantial online conversation.