Tiffany & Co. - Propaganda Live
Genève, le 18 juin 2015.  Tiffany, à Genève. Sopirée d'inauguration.  © Magali Girardin/ Tiffany.
Share Button

DATE
June 2015

CLIENT
Tiffany & Co.

SERVICES
Boutique Opening | Strategy | Media Relations | Public Relations | Logistics | Entertainment

PLACE
Geneva – Switzerland

To launch their first boutique in Geneva, Tiffany & Co. has mandated us for the media relations in the french part of Switzerland and the production of a great event.

Tiffany & Co’s goal is to be recognized as the finest jeweler and the first source for diamond engagement and bridal jewelry in Europe.
They would like to increase brand awareness and reach through communicating it’s rich heritage and legacy of design, quality craftsmanship and New York glamour.

 

To celebrate the opening of the Tiffany & Co. store, Propaganda LIVE manage public and media relations, create and produce two events: the “Breakfast at Tiffany’” designated for press and a gala evening for the Geneva influencers.

Propaganda LIVE invited VIPs, socialites and politicians to a store viewing prior to the gala celebratory event.

We created a breath-taking strong visual connection to Tiffany & Co. through applying the Tiffany blue details across all touchpoints including the iconic blue box both inside and outside of the event.

Through negotiations with local authorities we secured a unique premium location, offering maximum visibility and a truly on-brand experience.

Breakfast at Tiffany

Tiffany_opening
Genève, le 18 juin 2015. Inauguration de la boutique Tiffany, à Genève, suivi d'une conférence de presse. © Magali Girardin/ Tiffany.
Genève, le 18 juin 2015. Inauguration de la boutique Tiffany, à Genève, suivi d'une conférence de presse. © Magali Girardin/ Tiffany.
Genève, le 18 juin 2015. Inauguration de la boutique Tiffany, à Genève, suivi d'une conférence de presse. © Magali Girardin/ Tiffany.
Genève, le 18 juin 2015. Inauguration de la boutique Tiffany, à Genève, suivi d'une conférence de presse. © Magali Girardin/ Tiffany.
Tiffany_breakfast

Gala evening

Tiffany_gala_evenig
Tiffany_blue_box_1
Tiffany & Co Geneva store opening party - 18 of june 2015
Genève, le 18 juin 2015.  Tiffany, à Genève. Sopirée d'inauguration.  © Magali Girardin/ Tiffany.
Tiffany_Geneva-PropagandaLive-Photocall-HD-18h57-9264
Genève, le 18 juin 2015.  Tiffany, à Genève. Sopirée d'inauguration. Paloma Picasso. © Magali Girardin/ Tiffany.
Tiffany & Co Geneva store opening party - 18 of june 2015
Tiffany & Co Geneva store opening party - 18 of june 2015

The event generated strong word-of-mouth locally through the gigantic eye-catching blue box entrance, the spectacular location and extensive positive press coverage.
Over 650 local VIPs attended, establishing strong awareness and chatter around the Tiffany & Co. brand and boutique locally. Moreover the event generated substantial online conversation.

Article_Tiffany_cote_magazine
Artcile_Tiffany_Cote_Magazine2
Aticle_Cote_Magazine_bijoux
Article_Tiffany_Bilan_Luxe
Article_Tiffany_GMT
Tiffany_GMT
Artcile_GMT2
Article_Tiffany_Bilan
Article_Tiffany_TDG
Article_Tiffany_COTE_Mag_trombinoscope
Article_Tiffany_L'agefi2
Article_Tiffany_L'agefi