Product launch | Strategy | Direction | Guideline | Production | Entertainment
Dubrovnik – Croatia
Our challenge was to create an event that represented the greatness of the brand and the universe of the product in a place where no facilities were available. The “overseas” concept had to be represented in the most surprising and universal way.
The pearl of the Adriatic, Dubrovnik, the Republic of Croatia’s magnificent and ancient walled city, was the setting for the launch of the updated Overseas timepieces by Vacheron Constantin.
The Gala evening took place in the Fort Revelin, where the walls of the fort were lit with the Vacheron Constantin emblem.
In a very medieval surrounding, an actual underwater world was created: Capitain Nemo meets Vacheron Constantin.